Catalyst Point

Overview

Catalyst Point, a leadership company, planned to develop a strong brand identity that would resonate with their target audience—professionals seeking leadership development and executive coaching. The company needed a brand that communicated trust, expertise, and empowerment.

My Role

Branding & Strategy

Designed and developed the company’s brand identity by creating a distinctive logo, style guide, and cohesive visual system that aligns with the company’s mission and values. Also collaborated with stakeholders to ensure the brand resonated with the target audience, establishing the company’s market positioning and recognition through consistent and impactful design across all platforms